23th December 2013

Autumn was a very busy season for Edithink. Among the various projects we were involved in was the production of a film, “Short Movie Flash Mob”, commissioned by Fondazione LHS.

The video was part of an internal communication initiative which counted on the participation of LHS employees from the various offices of the foundation, who held a number of flash mobs on the theme of health and safety in the workplace.
The film concept was devised by the Edithink team in collaboration with creator Tony Pignatelli.

The film shoots were held in various interior and exterior locations in Milan and the surrounding countryside, with the final scene filmed (thanks to the gracious sponsorship of the Film Commission) at night in Milan’s impressive Piazza Città di Lombardia.
Post-production was an equally interesting and intensive phase, and involved editing the materials produced by the foundation’s offices around the world with our own footage.
The film was directed by Tomaso Cariboni, with photography by Matteo De Martini.