November 10th, 2017

The “Welfare in action” logo has been created 3 years ago for a Fondazione Cariplo’s project.

During the brainstorming, the pay off “Welfare in action” has been created and strengthened by the use of the pinwheel symbol in its concept of movement.
The colours which compose the pinwheel are the same used by Fondazione Cariplo to split their welfare projects into different areas: melted in one single logo, they reach the idea of a universal project embracing different aspects.

The “Welfare in action” project is a good example of how, in collaboration with the client, starting from a logo we built up a full storytelling, rich of diverse elements.
The following step, has been producing a logo presentation and explanation video (please take some time to watch it on our Vimeo page).
Since then, the “Welfare in action” project has followed its own path, which we were able to follow year after year together with Fondazione Cariplo.

This year the Foundation relied on us in organising an event about the welfare world, which has been hosted at the Elfo Puccini theatre in Milan.
We took care of direction and setting up and we realised all the communication backings related to the initiative.

The request called for the creation of a video which mixed contents from the production from three years ago with interviews realised purposely for the event, as to basically make the new product an evolution of the previous one.

Since we knew the project since its early stages, the client has been able to relay on us from start to finish.
One of our fundamental characteristics the consulting aspect: clients come to us with specific requests, which frequently become long-lasting journeys in which our contribution creates many collaboration projects along the line, fruitful and edifying for both parts involved.

This reflects our “communication workers” essence, as we are specialists in our field and knowledgeable in our clients’ competences, to be able to give them reliability, continuity and tailored solutions.